Tradition and Technology—an unique combination

"Indian weddings have long moved away from the traditional system of matchmaking. These days’ people fall back on technologies such as online matrimonial portals. The following blog post takes a quick look at the same with special reference to the Gujarati community."

Located on the western coast of India, popularly termed as the Dry State, Gujarat boasts of a rich cultural heritage. Every festival or cultural event is celebrated with great pomp and pleasure in this state. A Gujarati Wedding Ceremony is a classic example of the existing ethnicity among them. A Gujarati Matrimonial event is full of activities where people dress up in vibrant colors performing a riot of activities and rituals over a week. 

A typical Gujarati wedding begins with the engagement or Sagai and ends with a reception. Just like other Indian communities Gujaratis also find their matches within their community. The concept of arranged marriage is very prevalent among Gujaratis. However, they want the respective bride and the groom to meet first and then decide upon. If they like each other, the concerned families proceed with the wedding.

Since the advent of the Internet, our lives have been completely redefined. Today, almost every Indian community has a matrimonial website dedicated to matrimonial purposes. The Gujaratis are no exceptions. There are several Gujarati Matrimonial websites where prospective brides and grooms register themselves. One can search from millions of profiles and find their life partners. 

There goes a saying that ‘Marriages are made in Heaven’. However, in the 21st century India, marriages are being increasingly made successful through the Internet. Though some people still follow traditional ways of finding a life partner, millions register on the online matrimonial portals in search of their soul mates. The main reason behind this happens to be the sheer convenience of reaching out to numerous individuals across the country.

Since more and more young Indians these days remain hooked to the Internet, it becomes easier for them to continue the search through these matrimonial portals and also they can do away with certain conventions abounding the traditional arranged marriage system.

Author:
Sampurna Majumder